The convergence of Taylor Swift’s concert rescheduling, adverse weather conditions, and airline policies underscores the dynamic nature of the entertainment and travel industries. Navigating these complexities requires a delicate balance between customer satisfaction, safety considerations, and operational efficiency. LATAM Airlines, South America’s largest airline, recently declared the waiver of change fees for their consumers in Buenos Aires, Argentina, who sought to extend their stay due to Taylor Swift’s concert rescheduling. The show was originally scheduled for Friday, but the performance was postponed to Sunday owing to adverse weather conditions.

Airline policy change

While the airline’s tweet didn’t explicitly attribute the change in its policy to the concert’s rescheduling, it communicated the decision to waive standard change fees for those intending to depart Buenos Aires before the newly scheduled Sunday night show. The airline’s tweet on Saturday stated that the company knew many people had a change in plans, which is why it decided to change its flexibility policy. This way, any customer that had a scheduled flight from Buenos Aires on November 11 and 12 could make any changes they needed without paying additional fines or paying for the fare difference for the following week, which was subject to seat availability. Regarding U.S. airlines, United clarified that it doesn’t impose change fees on any international flights that originated in the US, which included round-trip tickets. Additionally, Delta, that collaborates with LATAM, indicated that it applies “situational flexibility to support customer adjustments.”

Rescheduled concert

Taylor Swift herself announced the concert rescheduling on Friday, citing safety concerns arising from a storm in the area. She emphasized her commitment to not jeopardize the safety of fans, performers, and crew members. In a tweet, she stated that while rain shows were a thing she loved, she didn’t want to endanger any fans or her fellow performers and the crew. This was why she decided to reschedule the show in Buenos Aires.

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Crisis averted

In analyzing the situation, it becomes evident that the convergence of entertainment events, travel plans, and adverse weather conditions can intricately influence travel policies. LATAM Airlines, by waiving its change fees, demonstrated a customer-centric approach, acknowledging the unpredictability of plans altered by external factors such as concert rescheduling prompted by safety concerns. This incident also highlights the interconnectedness of the entertainment and travel industries. 


The ripple effect of Swift’s concert rescheduling reached beyond the confines of the venue, impacting the travel plans of attendees. Such incidents underscore the need for flexibility in travel policies, particularly when events beyond an individual’s control, such as adverse weather or safety concerns, come into play. Swift’s commitment to prioritizing safety resonates not only with her fanbase but also with the broader public. In an era where social responsibility and safety considerations are paramount, her decision to reschedule the concert for the well-being of attendees and personnel reinforces the importance of such values, even in the entertainment industry. 


For LATAM Airlines, the decision to extend flexibility in response to the situation aligns with a broader industry trend. Airlines are increasingly recognizing the importance of accommodating unforeseen circumstances and providing options for passengers to adjust their plans without incurring additional charges. As for U.S. airlines like United and Delta, their existing policies on change fees showcase a recognition of the evolving landscape in the travel industry.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.