Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get. The pandemic forced the restaurants to evaluate their strategy and explore new technology options. When the behavior of a customer is rewarded, they will continue to do business with a restaurant. Given below are some loyalty program ideas that a restaurant can integrate into its business.
Using Customer-Facing Devices
A customer-facing device such as a monitor or a tablet gives customers information about their current transaction. The information could be about purchases, payment prompts, or final payment confirmation. These devices allow guests to add their email address and other personal information. Customers also get to know about new items on the menu and the perks of loyalty programs. A simple checkbox with ‘opt-in’ option can help a restaurant to get new loyalty members.
Loyalty Points in Restaurants
Loyalty points can be given to customers when they spend money at restaurants. For instance, in the Chipotle Rewards program, a customer earns ten points each time they spend $1. The customer also gets surprising rewards in their account. It could be double points or even a free drink. Higher bills mean a higher number of points. Such programs are effective because sometimes customers spend a higher amount of money to get additional points so that they can get rewards. More points act as incentives.
Different Loyalty Program Incentives
The loyalty program incentives should align with a business. The unique flair of a brand should be injected into the loyalty program. A welcome drink for customers encourages them for sign-ups. A reward based on the number of visits also encourages repeat visits. For instance, a free appetizer on the fifth visit can be given to customers. Discounts on the basis of points accumulated are also very popular. Points can also be redeemed for free menu items of their choice. A free delivery code can be an appealing offer for online customers. A branded bag or a mug can also show that a restaurant appreciates its loyal customers. If a customer is given a free treat on their birthday, they would feel very valued. The birthday surprise could be a free drink or instant cash back.
People love feeling special and for customers who bring in great value, the favor can be returned by giving them access to exclusive offers, such as sampling a new dish on the menu for free. The incentives of loyalty programs can also be highlighted so that it encourages adoption. Emails can offer content that is personalized. For instance, a customer can be given information on exclusive dining experiences. Emails also show that a restaurant values its relationship with its customers on an individual level. Offering tiered loyalty programs can also result in more loyal customers.