Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers. Engaging visual content that companies share on the Stories feature on Instagram can allow businesses to market themselves to their target audiences and achieve success. 


Companies can easily generate buzz for their product launches by marketing and even unveiling their latest solutions on Instagram. Instead of the company waiting until the new solution is launched to finally start promoting it, a more effective way for the business to generate buzz around it is to start teasing the new solution a few days, or even a few weeks before it’s officially launched. Given the fact that Instagram Stories are only available for 24 hours, they’re a great way for companies to promote their new solutions in the lead-up to the product launch. It also means that the company won’t have to worry about potentially filling up its own account with content that’s not going to be relevant to potential consumers in a few weeks, once the solution has been launched, and as a bonus, the company gets to easily maintain its visual appearance of the profile on Instagram. However, since Instagram Stories only last a short time, it’s also important for companies to ensure that the promotional content that they’re sharing through them is going to be memorable to the target audience. One of the best ways for companies to achieve that is by adding a reminder sticker to the Instagram Story about the product launch, which will give the followers the opportunity to choose whether they should get a notification from Instagram once the product has been launched. The people who opt-in will receive a notification about the product launch on Instagram before the event starts, and right at the beginning, and companies can create multiple stories with reminders to make sure that everyone is notified that they can opt-in, while anyone that does, only receives those two notifications, no matter how many times they opt-in. That means companies won’t have to worry about potentially annoying those customers either.


Another great way that companies can promote a product launch before it happens and generate more buzz is by creating an Instagram Story countdown, which will, like the reminder, send the users a notification about the product launch once the countdown is over. The countdown sticker allows companies to share a countdown to their product launch or event, and the company’s followers can also re-share that countdown to their own Instagram Story while tagging the company’s account, which generates additional promotion for the business and its new solution.


Article written by Ronn Torossian

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.