personal branding pr

Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career. These 5 tips will have you lay the foundation you need to build your personal image and establish the type of online presence necessary to succeed.

Stay Connected on Social Media

Social media is the number one way to marketing yourself online, and there are a variety of platforms that can all accomplish different goals. If you don’t already, sign up for a Facebook and Twitter. You can use both of these to network, build an audience and promote your latest achievements. They’re also great places to share your blog posts and market them with hashtags relevant to your field.

Keep Consistent

Make sure that your LinkedIn, website and social media accounts all use your name. When you update them, make sure that they are all done around the same time. While your Twitter feed will obviously be more active than your Facebook profile, you shouldn’t be updating one every day while the other lays untouched and barren for months. Knowing that you have to effectively market your brand is also a great motivator to get out and try new things.

Be Informative

Don’t just talk about yourself. Although this is your personal brand, it shouldn’t be a mindless, mechanical report of everything you do and accomplish. Instead, demonstrate all that your achievements have taught you by providing thoughtful and insightful content your audience can apply to their own lives (and remember you by!)

Be Original

It can be tempting to follow after the greats in the biz, but make sure the type of content you post is distinctive and reflects your values and mission. Looking to others for inspiration is great, but you shouldn’t be rehashing blog content or modeling your output after anyone else’s.

Focus on Your Speciality

Even though your personal brand is about you, there needs to be a persona behind it that highlights your strengths and demonstrates your exceptionality in a given field. Whatever your speciality is, find a way to build your image around it. Doing so will allow you to reach the right audience and boost your success.

Bringing It All Together

Personal branding takes time and effort. You’ll have to take a few days (maybe even weeks or months) to find out who you are and who you want to be. Although it may take a while to get off the ground, having a solid image before you embark on your personal branding journey will instill you with the confidence required to be successful. Above all else, don’t be afraid to embrace changes in your life or career mindset. The great thing about a personal brand is that it can grow as you do. Stay true to who you are, keep your goals in mind and your brand will be able to evolve overtime into a portrait of your success.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.