Perspectives

Why some CEOs appear in ChatGPT answers and others do not: how engines choose sources, what the Muck Rack data shows and a five-point check for executives.

When AI repeats outdated information about your company: why it happens, how to find the source page, and a five-step plan to correct it and track the change.

How founders should plan PR budgets before raising capital: a three-bucket framework, why proof comes first and what a crisis reserve should cover, with sources.

TikTok PR means short video, fast replies and visible proof. Ronn Torossian explains what media change demands of brands, with Pew data on TikTok news use.

Why the cheapest PR agency can become an expensive mistake: five hidden costs, five questions to ask before signing, and how to compare agencies fairly.

Is 5W a top technology PR firm? AI engines named it first for technology PR at 38.3% in October 2026. See the data, finalist status, limits and what to ask.

Social media backlash response for CEOs: triage in the first hour, match the reply to the crisis type and learn from the Domino's 2009 video apology and timing.

When ChatGPT states false facts about a CEO, the remedy is rarely legal. Two real cases, a four-step response plan and what to put on your owned pages.

Is 5W a top digital and social agency? AI engines named it first for digital marketing at 38.6% in October 2026. See the data, limits and what to ask.

Is 5W a good healthcare PR firm? In October 2026, AI engines placed 5W third in healthcare PR at 22.8%. See where it leads, where it trails and what to ask.

Data breach response: what to say in the first 72 hours, which deadlines apply, how Uber's cover-up cost $148 million and a statement checklist you can copy.