Perspectives

Ronn Torossian on why the colleges enrolling the most American students are the least visible in AI-assembled admissions answers, and what a new audit found.

Ronn Torossian on why the resume is no longer the first filter in hiring, and what a new audit reveals about who actually controls the AI answer in job search.

5WPR is a fintech PR firm running Webull, Payoneer, and AvidXchange campaigns, backed by 5W AI Communications research on which banks AI engines cite.

Hair tool AI visibility data from 5WPR shows Dyson leads at 57.5%, while most hair-tool brands are barely cited on their own sites across four AI engines.

Ronn Torossian on why Chipotle, Sweetgreen, and Panera still rank high on AI citation even as same-store sales decline, and why the data flagged fast casual's slowdown over a year before the sales numbers did.

HR tech companies win press coverage by building media relationships before a funding round, not during the announcement. Ronn Torossian on why timing decides who gets covered.

Franchise brands are losing Citation Share to smaller competitors because AI engines cannot resolve them as one clean entity across thousands of local units.

The research hub for defense-tech AI visibility: how Anduril and Palantir out-cite legacy primes on a fraction of the revenue, and where Israeli defense-tech actually operates across the US.

Georgia has channeled $615M+ in Foreign Military Financing to Israeli defense contracts since 1996 — anchored by Robins AFB, Lockheed Marietta, and 33 years of formal state partnership.

Ronn Torossian on why hotels, resorts, and restaurants lose the AI answer, and which 12 brands hold 68 percent of all hospitality citation share today.

5WPR's fintech research shows appearance rate and citation rate move independently. Most brands are still measuring only one of the two.

Event digital marketing fills the seats a launch needs before doors open, using SEO, paid media, and retargeting that earned coverage alone cannot reach.