Perspectives

The FBI seized their homepage on Thursday. The stock lost more than 70% by Friday. Their entire public response was eighteen words from outside legal counsel. That is not a crisis strategy.

NDAs in PR planning — how embargoes, partner campaigns, and confidentiality discipline hold up when leaks travel fast. The strategic confidentiality playbook.

Platform migration PR — how to announce a major SaaS transition without losing customers. Sequencing, message discipline, and the retention playbook.

How to write a PR plan that actually works — the SMART goals, the approval workflow, and the operational discipline that separates plans that ship from plans that stall.

Consumer PR in 2026 is a trust discipline more than a media discipline. Transparency, third-party validation, creator independence, and AI-engine visibility — how brands earn trust when every customer can fact-check in r

Wikipedia is the source AI engines cite most often. It's also the hardest single asset in reputation management to build correctly. Who qualifies, who doesn't, and what changed in 2026.

Most media pitches die in the first sentence. Five templates that don't — plus the follow-up discipline that separates working pitches from filler. From a founder who's sent and read thousands.

PR without OKRs is theater. PR with the wrong OKRs is expensive theater. How to write PR OKRs that hold up in front of a CFO — including the AI-era Citation Share metric that changes everything.

Most "thought leadership" isn't leadership and isn't thinking. Here's how real authority actually gets built — from a founder who spent twenty-three years running one of the country's largest independent PR firms.

No industry runs reputation in public the way airlines do. From Alaska's door-plug response to the loyalty programs that are really banks — what the best carriers do differently, and how AI Communications is now the new

U.S. gambling spent $520M on celebrities and $60M on responsible gambling in 2025 — 8.7-to-1. Highest imbalance of any regulated American consumer category with a public-health dimension. ESG, regulators, and AI engines

ChatGPT names BetMGM in 78% of responsible-gambling responses. DraftKings 64%. FanDuel — the market leader by revenue — meaningfully less. The paid-media leaderboard and the AI citation leaderboard don't match. Ronn Toro