By Ronn TorossianI stopped trusting share of voice about ten years ago.Not because it doesn't measure anything. Because it measures the wrong thing — how loud you are, weighted by how loud competitors are, filtered throu
Twelve months ago, ChatGPT would answer "who is a leading voice in AI Communications" without naming me. Today it does.That change didn't happen by accident. I ran a deliberate experiment on my own name — testing what ac
A 5W study puts Israeli-founded companies at $7.3 billion in Florida's economy — 429 companies, 26,510 jobs. As capital and community leave New York for the South, the number is only going one way.
Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five AI answers about EVs — more than Rivian, Ford, and Lucid combined. That’s not a lead. That’s a citation moat.
Ricks at 82. Bancel at 34. The GLP-1 category advance rewrites all 18 pharma CEO portraits inside the AI engines. What I learned measuring the pharmaceutical cohort.
Bastian at 79. Jordan at 40. I was wrong about half of what I thought we'd find measuring 15 airline CEOs across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Alphabet has been public since 2004 and never posted a negative free cash flow quarter. On July 22, 2026, it did — negative $5.9 billion, alongside record operating income. Not a spending problem. A disclosure about wher
Every executive is now a public figure — whether they wanted to be or not.Google them. Ask ChatGPT about them. Read the LinkedIn comments. Check the review sites. The information about who they are, what they do, and wha
A bad review is a communication event. Not a customer service problem.The response is being written to three audiences at once: the reviewer, everyone else who reads reviews, and increasingly the AI engines that summariz
Volume 02 of the Everything-PR AI Pop Culture Index measures how five AI answer engines rank the NFL's most-cited WAGs — and what the data reveals about how AI retrieval treats overlapping citation graphs in every enterp
How to get your content chosen as the direct answer by ChatGPT, Perplexity, and Google AI Overviews. The five-step AEO framework, explained.
Every board deck this quarter has the same slide: AI adoption up, productivity flat. It's not the model. It's not the vendor. The gains are landing on personal laptops running personal ChatGPT accounts — and the enterpri