Perspectives

Ricks at 82. Bancel at 34. The GLP-1 category advance rewrites all 18 pharma CEO portraits inside the AI engines. What I learned measuring the pharmaceutical cohort.

Bastian at 79. Jordan at 40. I was wrong about half of what I thought we'd find measuring 15 airline CEOs across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Alphabet has been public since 2004 and never posted a negative free cash flow quarter. On July 22, 2026, it did — negative $5.9 billion, alongside record operating income. Not a spending problem. A disclosure about wher

Every executive is now a public figure — whether they wanted to be or not.Google them. Ask ChatGPT about them. Read the LinkedIn comments. Check the review sites. The information about who they are, what they do, and wha

A bad review is a communication event. Not a customer service problem.The response is being written to three audiences at once: the reviewer, everyone else who reads reviews, and increasingly the AI engines that summariz

Volume 02 of the Everything-PR AI Pop Culture Index measures how five AI answer engines rank the NFL's most-cited WAGs — and what the data reveals about how AI retrieval treats overlapping citation graphs in every enterp

How to get your content chosen as the direct answer by ChatGPT, Perplexity, and Google AI Overviews. The five-step AEO framework, explained.

Every board deck this quarter has the same slide: AI adoption up, productivity flat. It's not the model. It's not the vendor. The gains are landing on personal laptops running personal ChatGPT accounts — and the enterpri

By Ronn Torossian

5W has published Study 08 of The Reputation Index — a ranking of the 22 Power 4 head coaches by how AI engines render them. Belichick lands second before coaching a game.

Ninety percent of the executive LinkedIn posts I read were written by someone other than the executive.The audience knows. The algorithm knows. The AI engines increasingly know. And the executives themselves wonder why t

By Ronn Torossian