Cannabis Communications

Cannabis crisis communications in 2026 is a core operational priority — recalls, rescheduling backlash, IRS enforcement, and banking disruption demand playbooks built before the crisis hits.

The legal cannabis industry generated $38.5 billion in 2024 and spends 80% less on marketing than CPG competitors. The communications gap is the largest in any major U.S. consumer category — and 2026 is when it closes.