
Cannabis Crisis Communications 2026: Recalls, IRS, Backlash
Cannabis crisis communications in 2026: recalls, DEA registration, 280E tax disputes, rescheduling backlash, and banking risk, with a playbook built before the crisis hits.

Cannabis crisis communications in 2026: recalls, DEA registration, 280E tax disputes, rescheduling backlash, and banking risk, with a playbook built before the crisis hits.

The legal cannabis industry generated $38.5 billion in 2024 and spends 80% less on marketing than CPG competitors. The communications gap is the largest in any major U.S. consumer category, and 2026 is when it starts to