Ronn
Torossian

Ronn Torossian is the founder and chairman of 5W, a PR, creative and AI Visibility agency founded in 2003 and headquartered in Miami, with offices in New York, Miami and Tampa. He is the publisher of Everything-PR and the author of two best-selling editions of For Immediate Release.

Over twenty-three years he built 5W into a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year at the American Business Awards, an Inc. 500 honoree, a 2026 Top Place to Work in Communications by Ragan, and a Digiday WorkLife Employer of the Year. 5W does its media, creative, video, social and AI visibility work in house, with proprietary technology.

Before 5W's current chapter he was a partner and chief marketing officer of JetSmarter, the private-aviation company acquired by Vista Global, parent of VistaJet. He has lectured at Harvard Business School and New York University. His talks, television interviews and videos are on the speaking, media appearances and video library pages.

Today his focus is simple: getting brands into the chatbox, the AI answers where people now ask their next question. His report, How to Get Into the Chatbox, sets out seven methods.