There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement...
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if...
It’s a major international event that stops entire economies for days, if not weeks, on end. The World Cup is coming to Brazil this summer, and the entire world is watching… except, perhaps, Brazil. Ronn Torossian reveals why Brazil...
Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested...
The CEO of 5WPR Ronn Torossian wants to ask you; can this revolutionary idea disturb the $55 billion dollar cosmetics industry and Beauty Public Relations as we know it? Grace Choi, a graduate of Harvard Business School, thought of...
Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account...
After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career...
In the past decade or two, the Roman Catholic Church has come under considerable fire, says Ronn Torossian CEO of 5W Public Relations. From abuse scandals, to land deals, to questions about the background of Pope Benedict, the church...
As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key
The first is to ensure that...
Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion. At this point, the recall announcement...
