Gaming Influencer Marketing

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes amusing commentary, reviews, and tutorials.

Their followers follow them for their gaming skills and personalities. A large number of brands are leaping into the metaverse and as such if they partner with gaming influencers , they can help promote their products and services to a unique audience. Given below are ways to build loyal customer relationships by partnering with gaming influencers.

Define Goals

It is important to set goals before considering the gaming space. A business should be clear about the audience it is trying to reach through gaming and the end goal it has in mind.

Most businesses aim at increasing brand awareness and elevating brand reputation.

Partnering with a popular gaming influencer may not be enough as they may not serve the interests of the target audience of the business. Getting the right influencer can increase the number of organic views for the content of a business.

Partnerships Fit Target Audience

For a successful gaming influencer campaign, partnerships should be such that they fit the target audience. Gaming influencers help to establish a sense of trust in the audience.

What they say about a brand will affect their audience and impact the purchasing decisions of the audience. What a gaming influencer says can change the way their audience views a product.

For instance, iJustine is known for unboxing gaming gadgets. Her collaboration with Starbucks helped to generate massive traffic.

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Add Value

A brand has to understand its audience and go for a partnership that would add value. In terms of reach, gaming influencers offer a lot of value. They also know how to drive engagement for their content.

Their commentary keeps the audience engaged and they can start conversations with their audience on a variety of topics. The active conversations that gamers have with their audience can help to get feedback on the products and services of a brand.

During the pandemic, many businesses have suffered. However, the viewership of the gaming industry rose astronomically. With schools being shut down, youngsters took to gaming to occupy their time. Such audiences might otherwise be unable to be reached.

Content Meets Goals

The content that a gaming influencer creates for a brand should meet the goals of the brand. Live unboxing videos are a successful content format as the audience can learn a lot about a new product. Brands can also sponsor a tournament.

For instance, Doritos has sponsored tournaments. Sharing promo codes and links during pauses in gaming can also help to promote a brand authentically. This strategy also offers viewers an easy way to make a purchase.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.