PR Strategy

Challenger brands win crowded markets by naming the leader's gap and proving a claim. See how Avis and Dollar Shave Club did it and a four step plan to follow.

B2B tech trade press coverage: what reporters want, how briefings work, how to pick outlets and an eight step plan with a timeline you can start this week.

How long does PR take? Outlet lead times run from four to six months for national print to days for daily news. See a month by month plan and what speeds it up.

App launch PR plan: use TestFlight to get reporters testing before launch day, set an embargo, follow the FTC fake review rule and build a complete press kit.

Fintech launch PR in one story: what reporters and investors each need, which claims regulators check and a launch day fact sheet you can copy and fill in.

How to pitch journalists for a product in 7 steps: find the right reporters, lead with a news reason, keep it under 150 words, offer a sample and follow up once.

A PR founder lays out a 30 day executive thought leadership plan: pick a point of view, publish, earn outside coverage and measure what changed.

Election week PR for brands: stay silent, speak up or pause. A practical playbook with survey data on consumer attitudes, ad costs and crisis readiness.

Before you sign a finance PR agency, ask how it handles claims, who leads a crisis and how it measures results, like Webull's 0% to 10% share of voice.

Choose a beauty PR agency with 8 questions. Medicube's case shows why 2.5 billion impressions and 420+ placements need a period and scope before you compare.

Get an op-ed placed in business media in seven steps, with verified submission routes, word limits and response windows for the NYT, Post and Banking Dive.

A practitioner's plan to become a thought leader: pick a narrow topic, publish original views, earn outside coverage and measure whether anyone cites your work.