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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands...
Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals. Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe...
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers. In...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
  Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they're slowly implementing an online presence....
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along...
Neologism is ‘ a new word, usage or expression’. Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been...
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to  have a value of $99.1 billion. Americans love their pets. There are elaborate birthday...
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it's becoming harder to reach the audience and get positive results. This is precisely where...
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However, as both small and large companies have started to reopen their offices and go back...

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