Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a...
Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain.
Consumer behavior is changing but...
It's not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features.
That's especially true for Instagram, which is a platform that has drastically changed since it first became popular with...
Nike has become more popular than ever.
At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes.
What makes the brand so special? Each of their marketing campaigns...
It is important to develop key messages that are clear, credible, useful, and believable.
Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The...
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine.
Digital PR has breathed new life into the healthcare industry...
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside...
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal.
This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.
The outlet had...
Benefits of Rebranding
Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.
Rebranding is also an opportunity for brands to create customer...
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
That’s why companies have had to shift their approach to innovation, design, and growth.
These days, people have a growing sense of agency over...
