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Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key The first is to ensure that...
There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a...
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality...
Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by...
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and...
As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in...
When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both...
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer...
If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales. Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect...
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted...

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