Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to...
A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the...
When American humorist and the author referenced the internet and wrote, ”…..transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as...
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business...
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about...
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales...
Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream. After quarantines were lifted, several media reports indicated...
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened...
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should...
