Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names...
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's why one of the best ways for companies to learn all about brand repositioning is...
Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or...
There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies.
Documentation
Most companies, when looking to create influencer marketing campaigns,...
The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As...
Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining...
When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal....
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are....
Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have...
Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few...
