Winter is nearing its end, signaling that it’s spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Social media platforms

Companies looking to promote products during the spring season should consider using social media platforms like Facebook, Twitter, and Instagram. Brands can create engaging posts and share informative articles (like a spring cleaning checklist featuring their products). Additionally, companies can post images and videos demonstrating the use of the company’s products.

Email marketing

Email marketing can help companies to promote spring cleaning products. Targeted emails with offers and discounts, as well as useful spring cleaning tips, can be sent to customers. This could include advice on organizing a cluttered closet or cleaning hard-to-reach areas.

Landing page

Brands can create a landing page on the company website to advertise cleaning products, provide helpful tips and tricks, and link to informative articles. This dedicated page should provide all the spring cleaning information the customer needs in one place.

Influencer marketing campaigns

Influencer marketing is an effective way for companies to promote their brand this season. It involves collaborating with influencers that have a large social media presence. Companies should target influencers within the home cleaning and organizing niche, as they can best display the products. Influencers can create content showcasing the items in use, or provide personal testimonies about their experience.

Events

Be creative with spring cleaning campaigns! Companies can form partnerships to create co-branded products or promotions. For instance, a cleaning product and storage solution company can collaborate to offer a bundle of merchandise. Leverage the season for clean(er) profits!

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Partnerships

Companies can also explore partnerships with home cleaning and organizing firms to promote their brand and products. Co-branded products or promotions could include a bundle of cleaning and organizing products created by a cleaning products company and storage solutions company.

Content

Companies can use helpful tips and tricks for cleaning and organizing to communicate their brand and products during the spring cleaning season. This can be done through blog posts, social media content, or email newsletters. Doing so offers valuable information and helps establish trust, loyalty, and position the company as a helpful resource. For instance, a cleaning product brand may create a step-by-step guide to deep cleaning a kitchen with product recommendations. Home decor brands may share organization tips for clutter-free closets with their products as solutions for achieving tidiness. Providing actionable helpful information increases brand awareness, allowing companies to establish their brand as an industry leader.

User-Generated Content

During this time, companies can capitalize on user-generated content to promote products. This includes asking customers to share photos or videos of themselves using the products on social media, and providing a hashtag for them to use when doing so. Companies can then feature the best content on ads, channels and websites.

Discover more articles from Ronn Torossian:

Ronn Torossian on 5WPR
Ronn Torossian on PRNews
Ronn Torossian on Entrepreneur
Ronn Torossian on Crain’s

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.