Many communicators, in both the commercial and non-profit marketplaces, tend to confuse messaging and communication. According to Ronn Torossian, President of the Ronn Torossian Foundation, and CEO of 5W Public Relations, communication is not just delivering a message. Communication...
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering...
More American commuters are choosing to bike to work these days. Though 90 percent of commuters still drive or ride commuter rail to work, the percentage of those choosing to pedal into the office has risen 60 percent in...
Public relations is as much a science as it is an art. If you are looking to get consistent media attention, here are five tips you need to know.
First, stop sending press releases, and start using an elevator pitch....
Launched on October 28, Starbuck’s innovative Tweet-A-Coffee campaign has changed the way people think of marketing and Public Relations forever. Twitter has long been considered a place to connect with influential people in one’s own niche, but never before...
Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian - Author of PR Book For Immediate Release. One one hand, there's the foodies. They're people who love food. And it's not just a...
Just to show you how powerful maintaining your reputation online actually is, let's look into the stepping down of one of tech's biggest CEO's. Recently, the dating website OkCupid played a role in bringing down one of the internet's most powerful CEO's, Mozilla's...
It’s such a simple concept that it’s a wonder no one thought of it before. But, regardless, it took a while for anyone to release an app like Jelly. Developed by Twitter co-founder Biz Stone, Jelly was recently released...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
