Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
As was featured tonight on CBS’ The Insider, Ronn Torossian on Olympic marketing:
From Bruce Jenner to Mary Lou Retton, Carl Lewis to Mark Spitz, there are American Olympic stars who have cashed in from the Olympics – although it...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
With the price of success often comes a loss of privacy – and it’s something which high profile people, whether celebrities or business executives have to understand and deal with. In today’s uber-hyper media world, family members are also...
The following is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian. It is available
Time Heals
One of my clients, Philip Stein Watches, created a powerful Worth Index....
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And...
Some stories making the rounds regarding Public Relations:
I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city. While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the...
There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight?
In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to...
Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend. Who else could have adults sleeping on the street and clamoring for their products. As the LA Times stated...
