Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray.

Nothing is hotter right now in family entertainment than Frozen. The latest Disney Princess tale has taken the world by storm, and its parent company has taken notice. You can get Frozen everywhere. There are two things in life that my little girl loves. Without question, they are nursery rhyme songs and Frozen. Google Let It Go and you will find countless people singing the movie’s theme song across the globe. Now Disney is embracing its hottest commodity by replacing one of the more popular attractions at the Epcot park in Orlando.

The “Frozen” ride will replace the Maelstrom at the Norway Pavilion. While the news didn’t sit too well with older park goers who grew up with the somewhat historic Scandinavian theme attraction, Disney understands all too well who it needs to please most.

Sure, as with any change at the world’s most popular theme park, there will be critics who lament the loss of a piece of their childhood. But times – and generations – change, as do their entertainment choices. Given the state of things, it’s difficult to argue with this decision.

Still, critics will argue that Epcot is the most “realistic” of Disney’s many themed parks. It’s rides are cultural as much as they are entertaining. Well, that might be a valid point, but the point of a theme park is experiential entertainment. And there is nothing today’s generation of girls want to experience more than what it would be like to actually travel to Arendelle and meet their favorite Frozen characters.

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Disney is already bringing interactive opportunities in the way of meet and greets, shows and musical entertainment. Now fans will be able to literally immerse themselves in the world of Frozen.

The ride is not expected to open until 2016, but Disney can use that time to get their young fans excited and build the anticipation for what will likely be a huge boost for their Epcot location.

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

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