Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s...
Nike has become more popular than ever.
At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes.
What makes the brand so special? Each of their marketing campaigns...
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along...
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands.
The realm of PR is changing.
It has moved on from being mainly media relations to include a broader...
It's not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features.
That's especially true for Instagram, which is a platform that has drastically changed since it first became popular with...
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they're slowly implementing an online presence....
Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
The pet market sales revenue in the US has increased with each passing year.
It has been explosive in its growth and is estimated to have a value of $99.1 billion.
Americans love their pets.
There are elaborate birthday...
It is important to develop key messages that are clear, credible, useful, and believable.
Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The...
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they're...
