Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names...
The pet market sales revenue in the US has increased with each passing year.
It has been explosive in its growth and is estimated to have a value of $99.1 billion.
Americans love their pets.
There are elaborate birthday...
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
That’s why companies have had to shift their approach to innovation, design, and growth.
These days, people have a growing sense of agency over...
Nike has become more popular than ever.
At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes.
What makes the brand so special? Each of their marketing campaigns...
Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that...
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they're slowly implementing an online presence....
It is important to develop key messages that are clear, credible, useful, and believable.
Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The...
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion.
When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.
Designs give products...
It's not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features.
That's especially true for Instagram, which is a platform that has drastically changed since it first became popular with...
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that's common advice they get and is supposed to be one of the best ways to really engage with...
