One of the toughest things to do is start a successful small business, especially in a weak economy. The banks aren't lending as much as they used to, costs of production have gone up drastically, and while labor costs...
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Three reasons to publish an eBook
by Ronn Torossian for
Ronn's Official Website 07/11/13
Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage is...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview. He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
As was featured tonight on CBS’ The Insider, Ronn Torossian on Olympic marketing:
From Bruce Jenner to Mary Lou Retton, Carl Lewis to Mark Spitz, there are American Olympic stars who have cashed in from the Olympics – although it...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
With the price of success often comes a loss of privacy – and it’s something which high profile people, whether celebrities or business executives have to understand and deal with. In today’s uber-hyper media world, family members are also...
The following is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian. It is available
Time Heals
One of my clients, Philip Stein Watches, created a powerful Worth Index....
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And...
