Neologism is ‘ a new word, usage or expression’.
Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee.
For marketing, neologisms are often wordplay centered around a brand name. Words have always been...
The pet market sales revenue in the US has increased with each passing year.
It has been explosive in its growth and is estimated to have a value of $99.1 billion.
Americans love their pets.
There are elaborate birthday...
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it's becoming harder to reach the audience and get positive results.
This is precisely where...
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.
However, as both small and large companies have started to reopen their offices and go back...
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.
With the help of public relations, everything...
Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.
This is because the current news cycle is highly...
At the mention of public relations, the first thing that comes to some minds is maintaining a brand's image.
To others, it means building relations, especially with customers or potential investors . However, as much as this is a large...
The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever.
Fortunately and despite the difficult situation, right now is the perfect time for...
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should...
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened...
