For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful...
In past years, institutions ranging from Wall Street to politics, and clergy to sports have seemingly become soiled. We see this as legends like Mickey Mantle and Joe Dimaggio, who were both seen as legends, give way to Tiger...
Wanted to share the following article I wrote which was published today by The International Public Relations Association (IPRA) at: http://www.ipra.org/frontlinedetail.asp?articleid=1875
PR is reinventing itself from “dull, weak, and depressed” to “colorful, strong and exciting”. By Ronn Torossian.
Every time I...
We lost a client this week…and I was happy. We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired. To say that the International...
Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
The end of 2010 marks exactly 8 full years of the history of 5W Public Relations, one which today sees us as one of the 15 largest PR firms in the US. It remains amazing to me, and much...
Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an...
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s...
Been a really tough day professionally. Received this message via an email list I subscribe to www.friendsofjeff.com which I joined at the urging of a client of ours who is on the Forbes 400 list. Today was a day...
While it is still uncertain whether Egyptian youngsters will achieve their end goals, the young have not disappointed as they have moved quickly and unhesitatingly to form nothing less than a ‘New World Order’ – utilizing new media.
The 1970’s...
