I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s...
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on...
Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think...
In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth. Marketing efforts are all about being available digitally...
Often, potential clients call us and ask how much a Public Relations campaign costs? I sometimes answer by asking them if they were to call a car dealer and ask, “How much is a car,” if they’d get an...
Think your business or industry is safe from the growing and encroaching shadow of Amazon? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and...
With just a few short weeks before CES 2016, it's a good idea to prepare yourself for the gadgets you're liable to see. After examining many rumors and monitoring the movements of the big tech companies, a brief list...
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR...
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.
The goals of digital marketing...
There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.
However, as both small and large companies have started to reopen their offices and go back...
