Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think it’s something that will stick around for quite awhile.

In an era when we see digital media dominating the world and everyone utilizing self-created content, the down economy has forced many to self-create new opportunities (like companies).  The public itself is for that reason, and others drawn to the American dream – The American success story of those who are self created and self reliant. Although most people dream of this, its not the reality for most, so it seems that networks are giving the public an avenue to see this kind of entrepreneurship first hand.

As a business owner myself, I can tell you that all problems don’t end within an hour and pause for commercial breaks (and it’s among the reasons I have said no to multiple reality shows I have been offered through the years). Hopefully though, more people will be inspired by these shows and will take a chance to be their own boss as well. I can tell you from first hand experience, there is nothing better.

I wish all of the new “reality” stars success (including my friend Daymond John of Shark Tank), but I’d urge all to take this opportunity as well as any other Public Relations opportunity with a grain of salt  – There is a degree of risk for anything which could be beneficial (and this PR agency would be happy to be the one whispering advice in your ear, albeit off camera, not on.)

Ronn Torossian



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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.