Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think it’s something that will stick around for quite awhile.

In an era when we see digital media dominating the world and everyone utilizing self-created content, the down economy has forced many to self-create new opportunities (like companies).  The public itself is for that reason, and others drawn to the American dream – The American success story of those who are self created and self reliant. Although most people dream of this, its not the reality for most, so it seems that networks are giving the public an avenue to see this kind of entrepreneurship first hand.

As a business owner myself, I can tell you that all problems don’t end within an hour and pause for commercial breaks (and it’s among the reasons I have said no to multiple reality shows I have been offered through the years). Hopefully though, more people will be inspired by these shows and will take a chance to be their own boss as well. I can tell you from first hand experience, there is nothing better.

I wish all of the new “reality” stars success (including my friend Daymond John of Shark Tank), but I’d urge all to take this opportunity as well as any other Public Relations opportunity with a grain of salt  – There is a degree of risk for anything which could be beneficial (and this PR agency would be happy to be the one whispering advice in your ear, albeit off camera, not on.)

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Ronn Torossian



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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.