The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
Traditional methods of engaging the customer may...
A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.
Between getting on board with the latest platforms, and experimenting with new...
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s...
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are.
Every business has its competitors, and knowing one’s competitors is essential for product, service, and...
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what...
Sports PR helps promote teams, players, and organizations through different channels of communication.
PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.
In the sports industry, athletes and teams...
Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products.
Whether it's household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the...
Starting a self-publishing business is an accomplishment.
A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion.
There is nothing...
Thought leadership allows companies to develop their brands and position themselves as industry leaders. This is because a lot of people tend to trust, as well as rely on the ideas that thought leaders share in the markets that...
