When a company first launches an online advertising campaign is just the beginning.
Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus...
One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn't utilizing PR and marketing strategies, that's easier said than done.
That's especially true for niche companies that...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know.
The digital equivalent of word-of-mouth marketing is...
Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels.
It is important to use different mediums strategically to increase customer engagement.
With customers getting increasingly...
Quite a few web development tools and templates are available online that can be used to create websites. Certain steps have to be followed for successful website development, like getting a domain name and a host.
Website development tools - ...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms isn't universal, in that every platform...
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it.
They usually occur as a result of safety concerns related to a manufacturing or design defect in...
