website design

Quite a few web development tools and templates are available online that can be used to create websites. Certain steps have to be followed for successful website development, like getting a domain name and a host. 

Website development tools –  There are several web development tools that are available which are user friendly. One example is Adobe’s Dreamweaver which can teach anyone the basics in a few hours.

It has a lot of YouTube demos on how to create a website too. Some other popular tools are Sublime Text, InVision Cloud, Foundation, and Visual Studio Code. 

How a website is designed affects its potential earnings. It is a good idea to focus on simplicity.

Most people find it difficult to move ahead from the stage where they are trying to create a website with modern layout and fancy logos.

That can be distracting. The goal should be to design a website that a five-year-old can navigate.

Given below are certain points to consider when creating a website: 

Provide Quality Content

Something of value should be offered by each page of a website. Design should not get in the way of content. Each element of a web page, from images of products to calls to action, should bring out a specific response from the prospective customers.

With the pandemic, it is now more important than ever for companies to successfully reach their customers through their websites. An opt-in page is meant to create leads. A sales page is meant to sell products.

A privacy policy should convince the audience that their information will not be sold. And so on. Customers should not feel confused with mixed messages. Webpages  should be subtly tailored to each page’s intended purpose.

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The content should be customer-focused. For instance, make sure that the content explains how the service or product will solve the target customer’s problems, what specific benefits they bring, and why the customer should purchase it from you. 

Steer Clear of Cheesy Elements

A website should look professional and clean. Elements such as multiple colors, blinking texts, and annoying sound effects should be avoided as they distract and potentially annoy the audience. You can make the ordinary different but let the fun elements remain unobtrusive. 

Strategic Placement of Information 

A website has about three seconds to grab a user’s attention before they click on the Back button. Hence, strategic placement of information and images is extremely important. A visitor to a website is expected to answer three crucial questions within a few seconds:

a) Where am I?

b) What can I do/get/buy here?

c) Why should I participate? 

Contact Information

To enhance customer trust, a business has to be accessible if they have queries and concerns.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.