Mistakes Young Business Professionals do not have to make
As a young business professional, you have several things going for you. Determination, drive, health, strength and the opportunity to learn from other people’s mistakes. This last factor can decide the limits...
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to...
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the...
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice...
Search engine optimization (SEO) is quickly and continuously evolving. In order for marketers to stay competitive in this field, they must keep up with the latest tweaks being made to top search engine algorithms. Those marketers who learn how...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet...
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many...
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of...
A strong brand allows consumer advocates to spread your company's messaging and offerings to a larger audience.
It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates...
