The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics.
One of the main reasons behind this is the belief that the number of followers someone has is too competitive, and although that’s true, an ever-increasing number of people are looking to create digital footprints and create thought leadership content.
It’s become increasingly essential for people to build digital thought leadership, which is frequently done through things such as frequent content sharing on platforms such as LinkedIn or Medium, or guest-posting on various outlets.
In the current increasingly digital world, having a considerable following on social media platforms, or having a byline in a major publication is equivalent to individuals getting degrees from high-ranking universities. It usually denotes that that individual has something to say that others want to listen to, and learn. This is one of the reasons why major publications only work with top writers or thought leaders when it comes to contributed content.
This type of digital credibility is essential for many reasons, and one of them is the number of opportunities it provides to business leaders and companies. Those opportunities include things such as speaking engagements at conferences or events, reaching other audiences, or getting the attention of key stakeholders. When done consistently, and all content is of high quality, it also brings in opportunities such as media coverage, TV appearances, and more.
One of the key things that matter when someone has a large audience, is that it creates more exposure for the brand and the business owner. Any individual that comes across the piece of content equals another person that can potentially become a consumer. Meanwhile, anyone that consistently follows what a business leader or a company has to say, can easily become a brand advocate and promote the company through word-of-mouth marketing.
Additionally, these benefits are somewhat exponential, as with every new piece of content, there are going to be more people who are going to learn about the business, and become consumers. This is essential for marketing, where the focus of companies is to create content with the goal of getting more potential customers.
The best way to start thought leadership campaigns is to talk about personal expertise and experiences within the company’s industry. However, instead of discussing broad topics, it’s best to narrow them down as much as possible, to create a concise mission statement that can help the company stand out from the crowd in competitive markets.
Furthermore, it’s also crucial to communicate with audiences on topics that are familiar and enticing. That way, the audience is more likely to connect to the company’s values and ideals and convert into buying customers.