In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences.

Digital proficiency

A digital media coordinator must be well-versed in various digital platforms, tools, and technologies. This includes social media platforms, content management systems, email marketing software, and analytics tools.

Social media savvy

Mastery of social media platforms is crucial. This involves not only posting content but also understanding algorithms, and engagement tactics, and staying up-to-date with the latest trends.

Content creation

The ability to create compelling visual and written content is essential. This includes graphic design, video editing, copywriting, and storytelling to engage the audience effectively.

Analytical thinking

Digital media coordinators need to analyze data and metrics to measure the success of campaigns. This requires proficiency in interpreting analytics and making data-driven decisions.


The digital landscape is ever-changing. Being adaptable to new technologies and trends is crucial for staying relevant and effective in the role.

Communication skills

Clear and concise communication is vital for conveying ideas, collaborating with team members, and engaging with the audience across various digital platforms.

Project management

Coordinating multiple campaigns and tasks requires strong project management skills to ensure deadlines are met and resources are optimized.


Social media management

Planning and executing social media strategies, creating content calendars, posting content, engaging with the audience, and responding to comments and messages.

Content creation

Developing visually appealing graphics, videos, and written content that align with the brand’s identity and resonate with the target audience.

Campaign coordination

Managing digital advertising campaigns, including creating and optimizing ads, monitoring budgets, and analyzing performance metrics.

Community engagement

Building and nurturing online communities by participating in relevant discussions, addressing concerns, and fostering a sense of belonging.

Email marketing

Crafting and sending engaging email campaigns, managing subscriber lists, and tracking email performance.

Analytics and reporting

Analyzing data from various digital platforms to evaluate the success of campaigns, identifying trends, and making data-driven recommendations for improvement.


Basic knowledge of search engine optimization (SEO) and search engine marketing (SEM) to optimize digital content for higher visibility on search engines.

Digital strategy

Collaborating with marketing teams to develop comprehensive digital strategies that align with overall business objectives.

Split testing 

Conducting A/B tests on different digital elements (such as ad copies, landing pages, or email subject lines) to optimize performance.

Staying current

Staying up-to-date with digital marketing trends, algorithm changes, and emerging technologies to ensure the brand’s digital presence remains competitive.

Digital media coordinator job description

A digital media coordinator plays a crucial role in implementing and managing digital marketing strategies to enhance brand visibility, engagement, and conversion. This role requires a dynamic individual with a passion for digital media and a knack for creative problem-solving. Responsibilities include developing and executing social media content plans across platforms, including creating engaging text, image, and video content, monitoring social media channels for engagement opportunities, responding to comments and messages, and fostering a sense of community. They’re in charge of collaborating with marketing teams to plan and execute digital advertising campaigns, including setting up ad campaigns, monitoring performance, and adjusting strategies as needed. Digital media coordinators create and optimize email marketing campaigns, tracking open rates and click-through rates, and using insights to enhance future campaigns. They analyze data from various digital platforms to assess campaign effectiveness and make data-driven recommendations for improvement. They also keep up-to-date with digital marketing trends and industry developments to ensure the brand’s digital strategies remain innovative and effective. Digital media coordinators are in charge of coordinating with graphic designers, content creators, and other team members to ensure cohesive branding across all digital channels. They’re monitoring and reporting on the digital marketing activities of the competitors and suggesting strategies to maintain a competitive edge. Finally, they’re also collaborating with cross-functional teams to align digital strategies with overall marketing and business goals.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.