The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As holidays approach, there will be many companies that have something to say. Holidays can be used to source new content or re-purpose older materials. Businesses should plan ahead for provocative pitch angles. Given below are ways on how to create media buzz during the holidays.
Share positive news
Positive news and stories should be shared during the holiday season. Community good deeds as well as social responsibility stories make good content during the holiday season. Stories of gratitude with customers, colleagues, and family can also be used. The holidays are a stressful time and hope, kindness, and patience should also be a part of the stories that a business chooses to narrate during the holiday season. For instance, Amazon uses brief videos that are uplifting and empowering.
Focus on social sharing
Social media platforms also require a holiday makeover. Holiday-themed headers help to spread holiday cheer. A business can take its followers behind the scenes to show how the employees are getting festive. Customers like behind-the-scenes storytelling as it gave them an insider’s perspective. Giving away holiday-themed merchandise would also help customers to feel appreciated. For instance, Starbucks gives its customers a limited-edition reusable holiday cup during the festive season. Such strategies also help businesses to gain media coverage and reach the target audience.
Create urgency
A business can easily create urgency and encourage customers to grab some offers before the time runs out. The offering should be genuine and statements like ‘while supplies last’ should be used. Countdown timers are also helpful in influencing customers. When a visitor is on a landing page, they can come to know about the special offers with the help of interactive pop ups. Countdown timers also give information about when a sale starts and when it ends. This helps customers in making decisions. A countdown timer should also include a call to action button.
Join holiday trends
Popular holiday trends can also be used to promote a brand. Games and quizzes related to a product or service can be used during the holiday season. For instance, Hobby lobby produced videos on wrapping gifts attractively which helped to attract new customers. A brand can also slip in its opinion on any breaking news. It is extremely important to use the right trend as every business will be running special offers during the holiday season. In-game promotional campaigns can also be used where brands can experiment with new strategies to reach an engaged audience. Offering interactive experiences to customers can also help to create a media buzz.
