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New York City PR

As owner and successful public relations leader, Ronn Torossian expresses ideas on relevant New York City entrepreneurship and public relations strategies. Ronn Torossian is the CEO of 5WPR, the public relations agency. Ronn Torossian blogs on life in New York City and insights on being a top 25 US public relations firm.

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
Watching Mike Tyson on The Today Show this morning was an “interesting” experience.   Can anyone believe that Mike Tyson will soon have his one-man show "Mike Tyson: Undisputed Truth" on Broadway? Yes, you read it right – Mike Tyson...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix.  While blackberry for three consecutive days has seen outages worldwide and users unable to...
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC. Westside Market NYC is...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
My Thoughts on Jeremy Lin   The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing with late...

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