My Thoughts on Jeremy Lin


The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of Vancouver a city with a yearly operating expenditures of about $1 billion for spending $85,934 for PR consultants in 2011. A tremendously small amount to communicate and for “social media strategy and production, strategic political advice, and public relations.” What’s the cost of communicating poorly one wonders? An absurd criticism. Some highlights here

Jeremy Lin is a marketing dream come true, if somebody had a checklist of what a brand should be, Jeremy Lin hits every one. He is Tiger Woods before the scandal, I think he has everything going for him. If he can continue to deliver on the court his possibilities off the court are limitless.

We’ve had clients where you just let them be them (5WPR has represented ex-Knicks Allan Houston and Jalen Rose, and former boxing champion Roy Jones Jr). I don’t think you need to do a ton with Lin. He’s authentic. He’s clearly hard working.

As a sports marketing expert and president and CEO of 5W Public Relations, for me Jeremy Lin is the American dream, a marketer’s dream.


Previous articleDigital Media and Crisis PR: Kate Upton Vs. Chris Brown
Next articleCrisis Public Relations: Police Chief Hired by Crisis PR Agency
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.