In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.

Westside Market NYC is deeply engrained in the fabric of Manhattan’s Upper West Side —  it’s a family business with supermarkets all over the Tri-State area. They created the first ever “man aisle” in a supermarket. The idea was spawned by a study that showed 31% of males were doing the household grocery shopping – up from 14% in 1985. The original idea was to create something for the ordinary man who simply wanted to get his essential items and get in and out of the supermarket quickly. This thought then turned into the idea of a centralized location for all things a man would need….and the “Man Aisle” was born.

Guys don’t like taking lists when they go shopping – and the “aisle” has all the essentials including deodorant, chips, shaving cream, beer, and bottled water.

The exclusive to the story was given to the NY Post which ran on Thursday, July 26 and then snowballed into a media frenzy. The results were huge and have so far led mass coverage from ABC World News with Diane Sawyer, Live with Kelly, The Today Show, TIME Magazine, FOX National News, New York Times, LA Times, Huffington Post, Yahoo! News, CNN America Live with Megyn Kelly, FOX and Friends, FOX Business, CNN Newsroom. CNN Headline News, NPR, 1010 WINS, CBS 880, CBS News Network Radio, ALL NY Food Blogs, Globe and Mail, Taxi Cab Television, ALL local NY FOX, ABC, NBC. CBS affiliates and the list goes on and on and on….

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And we are proud to serve as their PR Agency of record.  “Thanks to our team and great client” Ronn Torossian

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.