ronn torossian 5wpr man aisle
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.

Westside Market NYC is deeply engrained in the fabric of Manhattan’s Upper West Side —  it’s a family business with supermarkets all over the Tri-State area. They created the first ever “man aisle” in a supermarket. The idea was spawned by a study that showed 31% of males were doing the household grocery shopping – up from 14% in 1985. The original idea was to create something for the ordinary man who simply wanted to get his essential items and get in and out of the supermarket quickly. This thought then turned into the idea of a centralized location for all things a man would need….and the “Man Aisle” was born.

Guys don’t like taking lists when they go shopping – and the “aisle” has all the essentials including deodorant, chips, shaving cream, beer, and bottled water.

The exclusive to the story was given to the NY Post which ran on Thursday, July 26 and then snowballed into a media frenzy. The results were huge and have so far led mass coverage from ABC World News with Diane Sawyer, Live with Kelly, The Today Show, TIME Magazine, FOX National News, New York Times, LA Times, Huffington Post, Yahoo! News, CNN America Live with Megyn Kelly, FOX and Friends, FOX Business, CNN Newsroom. CNN Headline News, NPR, 1010 WINS, CBS 880, CBS News Network Radio, ALL NY Food Blogs, Globe and Mail, Taxi Cab Television, ALL local NY FOX, ABC, NBC. CBS affiliates and the list goes on and on and on….

And we are proud to serve as their PR Agency of record.  “Thanks to our team and great client” Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.