Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years,...
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement...
But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to...
For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there's a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature...
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will rightfully follow.
The crisis PR...
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day...
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes.
With social distancing as the main rule around the world, brands can’t take advantage of...
As Published Today In Chain Store Age at:
http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395
New media lessons from the Gap logo fiasco
The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces...
Department store, Target, has been having a pretty rough 2014 to date. Soon after having to report that millions of customers’ data may have been put at risk, the company had to come back recently and admit that the...
