General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected. By the numbers GE has dropped more than 30 percent, making...
As Published Today In Chain Store Age at: http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=155395 New media lessons from the Gap logo fiasco The Gap recently learned the painful lesson of today’s new media world: It is fast and furious. Following consumer outcry in social media channels, the...
For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might...
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its...
Ronn Torossian considers the evolution of the Colonel When Kentucky Fried Chicken was founded in a converted Shell gas station in 1930, there was no mistaking what it was all about; southern comfort food in the Kentucky heartland. But it...
New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, though, there's been a shift in what...
But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to...
It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bill Cassidy went on a...
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day...
When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces...
