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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. In fact, the research...
  They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric...
Recently, the Associated Press announced that Army Sgt. Bowe Bergdahl plans to plead guilty to desertion and misbehavior before the enemy. This may seem like the right move for Bergdahl, who may well be the most universally reviled American...
He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice...
  Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the...
He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several...
From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.  At the time,...
  It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization. If people feel their...
It’s said that Public Relations professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind. This morning reading The New York Times, the...
Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.” So,...

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