Department store, Target, has been having a pretty rough 2014 to date. Soon after having to report that millions of customers’ data may have been put at risk, the company had to come back recently and admit that the...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
How online courses are changing post-graduate schooling
During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to see why these opportunities grew so...
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR...
Ronn Torossian considers the evolution of the Colonel
When Kentucky Fried Chicken was founded in a converted Shell gas station in 1930, there was no mistaking what it was all about; southern comfort food in the Kentucky heartland. But it...
Pasta maker’s inept PR only makes it worse
Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm
Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the...
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations. Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview. He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see...
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will rightfully follow.
The crisis PR...
