1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0

I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.

Warner Brothers responded the right way by quickly issuing a statement expressing sympathy to the family, and over the next week will rightfully slow down marketing efforts. Interviews with cast members, and screening have rightfully been delayed. Obama and Romney have both temporarily pulled negative campaign ads in Colorado – and as sure as I am that their negative ads will return, so too will regular marketing for Batman.

The media moves on quickly and people’s memories are generally not that long. What will need to change – at least through the summer – is marketing for more violent movies, and it is not a surprise Warner Brothers is making changes in “Gangster Squad.”

2.  Have to say it was a first to read about a public relations firm that deals strictly with advising business with how to run a daily deal.

“The history of PR is . . . a history of a battle for what is reality and how people will see and understand reality.” —Stuart Ewen, author and historian

“Publicity, publicity, publicity is the greatest moral factor and force in our public life” – Joseph Pulitzer, powerful American journalist, 1847-1911


Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.