Many companies these days understand that the core of all their success is solely reliant on them being able to turn prospects into paying customers. However, most companies won't be able to operate for a long time if they...
In digital marketing, knowing what works and what doesn't is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must...
The food and beverage industry has increasingly shifted toward digital platforms, where brands can connect directly with consumers, showcase their offerings, and drive meaningful engagement. In today’s competitive landscape, crafting successful digital campaigns requires more than just a presence...
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is...
Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is...
Learn proven strategies to create winning industry award submissions that showcase achievements, tell compelling stories and maximize chances of success
Learn key differences between working with a publicist vs PR agency including costs, services, communication styles and when to choose each option for your needs.
