The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in...
Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME.
Memes are designed to convey immediate...
The following is a book excerpt from
"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
As a watch collector, I’m tuned into the world of...
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high...
So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition of public relations, and...
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to...
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that...
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of...
