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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Reading the op-ed in The San Francisco Examiner, I am simply livid at the continued convenience of beating up on the Public Relations industry. This industry is a convenient whipping boy. In an editorial, the paper stated: It’s ironic that the San...
Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think...
The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news,...
Like most dads, I give into badgering. When my daughter is "bugging out" over "Minnie Mouse”, Ariel or the latest game, I often give in and want to calm the delirium. Last week I visited Disney with my daughter,...
The following informative survey issued by the Council of Public Relations Firms was quite informative and accurate about whats doing in our industry, and as they say it “the fourth quarter results are in, and the results are better...
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s...
Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on...
December in the Public Relations industry always proves to be one of the craziest months of the year, and this month has proven to meet the bill. Haven’t had one single evening where I was home for dinner, and...
We lost a client this week…and I was happy.  We were hired by the International headquarters of a major company and market leader, but the local Headquarters here openly did not want us hired.  To say that the International...
Wanted to share the following article I wrote which was published today by The International Public Relations Association (IPRA) at: http://www.ipra.org/frontlinedetail.asp?articleid=1875 PR is reinventing itself from “dull, weak, and depressed” to “colorful, strong and exciting”. By Ronn Torossian. Every time I...

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