PR Review

Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on interviews with the firms themselves, published information, a review of the firm’s work (where possible) and discussions with clients and other industry experts. They are designed to provide prospective clients and employees with some insights into the character, strengths and specialized capabilities of each firm.” (As quoted from Holmes website)

I am quite pleased with 5WPR’s review in the just released 2010 Agency Report card:

“The firm is known for its competitiveness (which manifests itself in new business devel­opment), hunger (its read-and-react initiative means staffers read relevant media on a daily basis, looking for potential news hooks and opportunities to showcase clients), creativ­ity (the ability to tap into urban and popular culture that older firms seem barely aware of), and formidable media relations expertise (the ability to deliver traditional top-tier coverage, particularly in New York, supplemented more recently by fast-growing digital capabilities).”

Basically, there is no firm more competitive, hungry or creative than us.  It’s absolutely true and I am glad the industry recognizes it. We see trends which most firms are unaware of and we have very strong success combining traditional media coverage with full scale digital capabilities.

The Report continues: “5W Public Relations has been among the most aggressive and fastest-growing public relations firms in the nation over the past five years, quickly establishing itself among the top 25 independents in the United States after just seven years in business and earning founder Ronn Torossian—who is still only 35 years old, a generation younger than many of his competitors in the New York marketplace—a reputation as one of the most outspoken crit­ics of “business as usual” in the PR industry.”

“While the firm has attracted attention for its work with clients from outside the mainstream—from high-profile evangelicals to rap stars to Israeli politicians—the bulk of its business can be divided into fairly traditional practice areas: consumer brands (including, Evian, Cookie Diet and Proximo Spirits) with expertise in reaching moms and the youth market; corporate communications (clients include Tzell Travel, Snackable Media, Smartonline, Urban Retail Properties) with sub-specialties in real estate and litigation communications; technology marketing (, and Caivis Corporation); travel and hospitality (El Al Airlines); food and beverage (Whole Foods Market, The Chocolate Show, and Anheuser Busch were clients in 2009); and health and beauty, perhaps the fastest-growing division, with a client roster that includes physicians, plastic surgeons, alternative health centers, psychologists, and a broad spectrum of health services companies and organizations.”

Strong client relationships are what determine our value and throughout the years, our clients remain to be the best ambassadors of the firm. Gil Lemel, CEO of BornFree (all-natural baby products), says: “They deliver, think in business terms and are part of our team. They are focused, hard-working, understand the media, our product, and all aspects of our target markets – From reaching moms to communicating with retailers, social media or potential crisis PR issues, we rely on their counsel and hard work.”

From recognizing our reputation that “business as usual” in the PR industry can no longer succeed, to being a generation (or more) younger than our competitors, this report really hit the nail on the head.

5WPR is a different agency – We are a full service PR & marketing agency which builds our clients’ brands and are excited for 2011.

Thanks to Paul Holmes and his staff at the Holmes Report for the 2010 report card.

Ronn Torossian


Previous articlePublic Relations and Marketing Budgets
Next articleGrowing a Business: PR Agency Growth and Success
Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.