Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on interviews with the firms themselves, published information, a review of the firm’s work (where possible) and discussions with clients and other industry experts. They are designed to provide prospective clients and employees with some insights into the character, strengths and specialized capabilities of each firm.” (As quoted from Holmes website)
I am quite pleased with 5WPR’s review in the just released 2010 Agency Report card:
“The firm is known for its competitiveness (which manifests itself in new business development), hunger (its read-and-react initiative means staffers read relevant media on a daily basis, looking for potential news hooks and opportunities to showcase clients), creativity (the ability to tap into urban and popular culture that older firms seem barely aware of), and formidable media relations expertise (the ability to deliver traditional top-tier coverage, particularly in New York, supplemented more recently by fast-growing digital capabilities).”
Basically, there is no firm more competitive, hungry or creative than us. It’s absolutely true and I am glad the industry recognizes it. We see trends which most firms are unaware of and we have very strong success combining traditional media coverage with full scale digital capabilities.
The Report continues: “5W Public Relations has been among the most aggressive and fastest-growing public relations firms in the nation over the past five years, quickly establishing itself among the top 25 independents in the United States after just seven years in business and earning founder Ronn Torossian—who is still only 35 years old, a generation younger than many of his competitors in the New York marketplace—a reputation as one of the most outspoken critics of “business as usual” in the PR industry.”
“While the firm has attracted attention for its work with clients from outside the mainstream—from high-profile evangelicals to rap stars to Israeli politicians—the bulk of its business can be divided into fairly traditional practice areas: consumer brands (including Barnesandnoble.com, Evian, Cookie Diet and Proximo Spirits) with expertise in reaching moms and the youth market; corporate communications (clients include Tzell Travel, Snackable Media, Smartonline, Urban Retail Properties) with sub-specialties in real estate and litigation communications; technology marketing (Predicto.com, Juju.com and Caivis Corporation); travel and hospitality (El Al Airlines); food and beverage (Whole Foods Market, The Chocolate Show, and Anheuser Busch were clients in 2009); and health and beauty, perhaps the fastest-growing division, with a client roster that includes physicians, plastic surgeons, alternative health centers, psychologists, and a broad spectrum of health services companies and organizations.”
Strong client relationships are what determine our value and throughout the years, our clients remain to be the best ambassadors of the firm. Gil Lemel, CEO of BornFree (all-natural baby products), says: “They deliver, think in business terms and are part of our team. They are focused, hard-working, understand the media, our product, and all aspects of our target markets – From reaching moms to communicating with retailers, social media or potential crisis PR issues, we rely on their counsel and hard work.”
From recognizing our reputation that “business as usual” in the PR industry can no longer succeed, to being a generation (or more) younger than our competitors, this report really hit the nail on the head.
5WPR is a different agency – We are a full service PR & marketing agency which builds our clients’ brands and are excited for 2011.
Thanks to Paul Holmes and his staff at the Holmes Report for the 2010 report card.