The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print.

Tom Rosenstiel, the director of the study, said “People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets. In December, 41 percent of Americans said they got most of their news about national and international issues on the Internet, more than double the 17 percent who said that a year earlier. Everything is now mobile, and information is everywhere.”

It’s really now all about instant gratification – and the once daily deadlines, have now become hourly ones… It wouldn’t surprise me to see a 24/7 PR Agency very soon… The PEW study also stated that in January, seven percent of Americans owned electronic tablets; nearly double what it was three months earlier. This is the fastest growing technology ever, even ahead of cell phones when they first started to appear.

As information and news media are changing, so is Public Relations – Information is everywhere and digital media is here to stay.  The development continues today as people get their news from all over – Successful Public Relation firms are the ones that understand the changing landscape and craft their strategies to deal with it on a proactive basis.

Ronn Torossian



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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.