Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm...
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.
PR professionals can help raise awareness by advancing dialogue...
The holiday season is undoubtedly the most vigorous time of the year for package delivery companies such as USPS, FedEx ,and UPS. Nearly every year, the media runs a story about shipping times, and how much of a load...
Book Excerpt from “For Immediate Release” by Ronn Torossian
Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which
creates marketing collateral as well as business leads if they land in the...
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.
Another task is...
Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.
Unfortunately, companies that are just starting out in their industries don't generally have the big budgets to make notable investments in marketing and PR strategies.
Fortunately,...
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a good idea for certain household brand names, most of the time, people that use certain...
PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience.
It includes a series of activities that...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of...
