The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
Traditional methods of engaging the customer may...
Book Excerpt from “For Immediate Release” by Ronn Torossian
Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which
creates marketing collateral as well as business leads if they land in the...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online instead of by reading magazines or books.
These younger parents are different from their older...
A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Public relations campaigns tend to have a very long-lasting effect on a company's public reputation and image which is why they have to be planned well in advance.
They entail a lot more than simply sending out a press release...
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the...
Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes...
Most people wouldn't find too many similarities between content marketing and public relations, however, that's not always the case. In fact, there are plenty of similarities between public relations and content marketing efforts and plenty of ways that companies...
