While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed...
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.
PR professionals can help raise awareness by advancing dialogue...
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up...
In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth. Marketing efforts are all about being available digitally...
Neologism is ‘ a new word, usage or expression’.
Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee.
For marketing, neologisms are often wordplay centered around a brand name. Words have always been...
Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. Anime has changed from niche to normalized and...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm...
