target audience

The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they want is to step away from all digital platforms and think about what really matters.

However, one thing that’s important to note here is that many brands have started to do the same. Taking a break from the constant onslaught of information has become a bit of a trend for both consumers and brands when they no longer want to pay attention to everything under the sun. 

Sometimes  companies have to cut through all that noise and really grab the attention of the target audience, and yet they’re unable to since there’s too much information everywhere.

During those times, there are certain strategies that companies can utilize that will really bring them to the forefront of both the minds of consumers as well as news cycles.

Positive Changes

Things are constantly shifting and changing everywhere around the world, which means both industries and consumers are always changing. That means it’s not always easy for companies to stay on top of the market or industry trends.

In fact, that’s precisely the reason why a large number of businesses simply refuse to challenge the status quo and avoid rocking the boat.

However, companies that are looking to grab the attention of their target audience have to become leaders in their respective industry niches, which usually means challenging existing ideals and even developing brand new ones. 

That also means those businesses have to lead by example and introduce positive changes into their industry or market, which will make them stand out from the crowd.

Sometimes, even the smallest changes, such as a small business talking about the positive impact it has on their local community, can elicit a positive change and response from the audience and inspire them to think in new ways. 


As previously stated, most businesses these days avoid rocking the boat and prefer following strategies that others have created for them. 

Those particular strategies have worked for others in the industry, so companies don’t see a reason for any changes. However, this is also what makes businesses wary of any changes, which, with the changing world, is unavoidable.

Any businesses that are unwilling to change face many challenges from potential changes.

Companies that want to grab the attention of the audience and achieve success in the process should be trying out, testing, and perfecting their own strategies.

Instead of following a path that’s always existed, to get the consumers’ attention, they should be making their own path and leading others by example.

That’s just another way that businesses can cut through their crowded industries and support themselves as well as  inspire audiences to make better decisions.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.