target audience

The digital space and pretty much all markets these days are incredibly crowded. There are hundreds of thousands of pieces of information available to people online, which means consumers can easily get overwhelmed to the point where all they want is to step away from all digital platforms and think about what really matters.

However, one thing that’s important to note here is that many brands have started to do the same. Taking a break from the constant onslaught of information has become a bit of a trend for both consumers and brands when they no longer want to pay attention to everything under the sun. 

Sometimes  companies have to cut through all that noise and really grab the attention of the target audience, and yet they’re unable to since there’s too much information everywhere.

During those times, there are certain strategies that companies can utilize that will really bring them to the forefront of both the minds of consumers as well as news cycles.

Positive Changes

Things are constantly shifting and changing everywhere around the world, which means both industries and consumers are always changing. That means it’s not always easy for companies to stay on top of the market or industry trends.

In fact, that’s precisely the reason why a large number of businesses simply refuse to challenge the status quo and avoid rocking the boat.

However, companies that are looking to grab the attention of their target audience have to become leaders in their respective industry niches, which usually means challenging existing ideals and even developing brand new ones. 

That also means those businesses have to lead by example and introduce positive changes into their industry or market, which will make them stand out from the crowd.

Sometimes, even the smallest changes, such as a small business talking about the positive impact it has on their local community, can elicit a positive change and response from the audience and inspire them to think in new ways. 


As previously stated, most businesses these days avoid rocking the boat and prefer following strategies that others have created for them. 

Those particular strategies have worked for others in the industry, so companies don’t see a reason for any changes. However, this is also what makes businesses wary of any changes, which, with the changing world, is unavoidable.

Any businesses that are unwilling to change face many challenges from potential changes.

Companies that want to grab the attention of the audience and achieve success in the process should be trying out, testing, and perfecting their own strategies.

Instead of following a path that’s always existed, to get the consumers’ attention, they should be making their own path and leading others by example.

That’s just another way that businesses can cut through their crowded industries and support themselves as well as  inspire audiences to make better decisions.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.