PR Agency

Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are...
In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by...
Coming right on the heels of the landmark announcement that Tesla had “done it,” the company had created a fully electric family car for a middle-class budget, Tesla was forced to admit production wasn’t quite where they wanted it...
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying...
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both...
  One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight If you decide on more than one thing you want to bring...
The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in...
Whether you're a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine...

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